
From
Northwest Airlines World Traveler Magazine –
January, 2002
Seeds
of Gold
How do
you produce the highest possible dollar-value per acre
per year?" This is perhaps today’s most
frequently debated question in university agriculture
departments across the country. Some say the future of
"value-added" farming lies in farmers
forming co-ops. Others advocate finding just the right
unfilled niche—growing organic purple beans instead
of plain green beans, for example.
While
the academic debates continue, the value of many U.S.
crops is rapidly falling in relation to crops imported
from other nations. Meanwhile, a farmer from South
Dakota may have the best value-added solution in the
business.
Last
year Rick Heintzman planted 4,000 acres of golden
flaxseed, a crop that many people still haven’t
heard of. While most flaxseed is brown, tough-shelled
and grown for industrial purposes, Heintzman grows an
uncommon, golden-colored food variety with a subtle
nutty flavor and some terrific health benefits. He
runs his own manufacturing, warehousing, and
distribution facilities, and markets and sells a
variety of flax-based products rather than selling his
crop to grain elevators at $3.50 per bushel. Adding to
this textbook case of value-added farming, Heintzman
also underwrites pharmacological research on the
health benefits of flaxseed for diabetes and heart
disease.
Heintzman’s
golden flaxseed is direct-marketed under the
trademarked "Dakota Flax Gold" label to
consumers, medical clinics, hospitals and health food
stores. By selling directly to the consumer in 1-pound
to 50-pound packages, Heintzman increases the value of
his crop to $168 per bushel. Snack packs, bars and
capsules raise the value dramatically higher.
Now the
holder of patents and trademarks for everything from
improved farming methods to new pharmaceutical
products, Heintzman speaks at health conventions,
hospitals and farming conferences worldwide. And while
his current flaxseed products are gaining increasing
attention from the medical community and the media, it
is a newly developed pharmaceutical product that
appears to hold the key to future escalated business
success.
New
evidence suggests that flaxseed components called
lignans may hold answers for such serious diseases as
prostate and breast cancers. Early clinical studies at
Duke University and the University of Calgary have
produced strong, positive results. Having already
developed a new pure-lignan product, Heintzman is
already prepared to meet future demand.
For
more information, log on to www.flaxdoctor.com |